L’Oréal Paris Elvive Color-Vive Purple Shampoo | Anti-Yellow Toning Shampoo | For Blonde, Highlighted, Bleached & Grey Hair

Say goodbye to unwanted yellow and brassy tones with L’Oréal Paris Elvive Color-Vive Purple Shampoo — a powerful toning shampoo designed to neutralize yellow, orange, and brassy shades in blonde, highlighted, bleached, or grey hair. Formulated with deep purple pigments, this shampoo restores brightness, enhances cool tones, and keeps your hair looking fresh and salon-perfect at home.

If your hair tends to turn yellow after coloring, bleaching, or washing, this shampoo acts as a color-correcting treatment, ensuring long-lasting vibrancy and shine.

⭐ Key Features & Benefits

✔ 1. Neutralizes Yellow & Brassy Tones

The rich purple pigments work like a toner to eliminate:

• Yellow undertones

• Orange/brassy shades

• Coppery discoloration
  Perfect for maintaining cool blonde, ash blonde, silver, and platinum tones.

✔ 2. Ideal for Multiple Hair Types

Suitable for:

• Blonde hair

• Highlighted hair

• Bleached hair

• Silver hair

• Grey hair

• Color-treated hair

Whether natural or salon-colored, it keeps your hair bright and clean-toned.

✔ 3. Enhances Shine & Radiance

Leaves hair looking fresh, vibrant, and revived — just like after a salon gloss treatment.

✔ 4. Color Protection Formula

From the Elvive Color-Vive range, it is specially created to protect color-treated hair and prevent fading.

✔ 5. Reduces Brassiness From the First Use

Visible results in just one wash for most hair types, making it incredibly effective and convenient.

✔ 6. Maintains Cool & Ashy Tones

Helps maintain:

• Ash blonde

• Cool blonde

• Platinum

• Silver grey tones
  Giving your hair a fresh, icy finish.

✔ 7. Recommended for Weekly Use

Use 1–2 times a week to maintain toned, non-brassy color.